While it would be nice, your career is not just going to build itself. Instead, it takes careful planning, strategizing, and know-how to achieve your career goals. In fact, developing a career is a lot like marketing. Instead, of selling goods or services, however, you’re selling your talents, your skills, and your ambitions. To make this happen, you can use several great marketing tips that also have the power to help market yourself and build the career you want.
The first step of any great marketing strategy is to set goals and determine how to measure outcomes. The same is true for career building. You must start by setting clear goals for your career path. Think about where you see yourself tomorrow, in three years, in five years, in ten years, and beyond. While these goals may change throughout the years, it’s is vital that you have a clear vision of how you want your career to proceed. In addition, you must set ways for measuring outcomes and commit to evaluating and adjusting your goals as necessary.
The best way to succeed in your career is to know the ins and outs of your specific industry. It’s vital that you stay up-to-date on the latest shifts and changes in the industry, so you can adjust to meet these new demands. Start by following social media profiles and blogs for several key players in your industry. Regularly attend or listen to lectures, podcast, and Ted talks pertaining to news in your specific area of expertise. This information can help you tailor your resume to match the needs facing employers in your particular sector, as well as help you determine what educational training or skill-building workshops can help you advance your career.
Yes, you can and should have your brand. Just like marketers build their value proposition to differentiate themselves from their competitors, you should develop your value proposition. Take a moment to evaluate your strengths and weakness and then ask yourself, “What makes you unique?” “What makes you stand out from the other candidates?” “Why should employers hire you?”
Using the answers to these critical questions can help you build a unique brand for yourself. You can use this brand to create a messaging campaign that spread across your resume, cover letter, communications, and interview. This strategy will help you attract the attention of even your most desired employers.
Make Networking a Priority
Any marketers can tell you just how crucial networking is. In a crowded and hectic job market, the best way to get your foot in the door may be through a former colleague or business associate. In fact, it may be through one of these connections that you find out about prime career opportunities. It’s vital that you cultivate a wide range of connections as you work your way through your career. Be sure to retain contact information, maintain regular communication, and provide assistance when possible with your connections to build a strong network.
Develop a Strategy
A successful career rarely happens overnight. To reach your full potential, you must create a strategy for your career path. Having a plan of action will help you determine what training opportunities to explore, what job options to consider, how to prepare your resume and more. Consider your strengths and weakness and create a realistic strategy that will help steer you down your chosen career path. You want to make sure your plan aligns with your overall career goals and that each step of the process takes you one step closer to reaching your desired career outcomes.
Use the Right Content
In the marketing industry, content is king. Having the right content means the difference between attracting the right audience or going unnoticed. As more and more employers move towards the use of ATS (Application Tracking Software), the same can be said for candidates. If your resume does not contain the right wording, you may never make it past the first stage of the application process. It’s crucial that you understand your industry and recognize what types of candidates the employers in your industry want. This knowledge can help you tailor the content in your resume to ensure it gets the attention it deserves.
Today is the day to take charge of your career and to take steps to market yourself to potential employers. To take that first step and develop a resume that gets noticed, check out GoResumes today.