How to Research Prospective Employers

Interview Tips

Knowledge is power” is a timeless quote passed down through the centuries that still rings true today. Thanks to the internet, today’s job seekers have access to more information about potential employers than ever before in history. You can use this to your advantage by learning as much as possible about your prospective employers before even submitting your resume.

With this knowledge in hand, you will have the power to craft a customized cover letter to get your foot in the door and to head into your interview with a competitive edge. The trick is to know what type of company information to look for and where to find it. These tips for researching prospective employers can help you find the company data you need.

Company Website

You can learn a lot about your prospective employer through their company website. Start by reviewing the “About Us” page, the company’s career webpage, and annual report. These pages can tell you a lot about the company’s mission, values, and workplace culture. Also, look through the company’s services or products pages to get a sense of everything the company has to offer.

In addition, take some time to read any recent press releases, blog posts, and client testimonials listed on their website. Finally, read through the staff bios, especially the bios of key players in the company, as well as the staff members involved in the interview process. Look for common interests and former connections, such as former employers and colleagues. Even a small connection can build commonality during the interview process.

Web Searches

Don’t stop at the company website, take a few minutes to search the company on the internet. Look for recent news articles, press releases, and stories on national publications about the company. This type of organic search can provide invaluable information that you can use to customize your resume, cover letter, and interview approach.

For example, if a recent press release shows that the company is working towards upgrading several technological features, you want to highlight your technical skills in these areas. If, on the other hand, a new report claims that the company is struggling in an area that you have expertise in, then, you want to be sure your resume, cover letter, and interview showcase these skills.

Social Media

Social media may be your best resource for the most up-to-date information about any potential employers. Many companies update their Facebook, Twitter, and Instagram accounts on a regular basis. These sites can provide information about upcoming events, community outreach projects, employee highlights, breaking news, and more. Platforms, like YouTube, may give you a behind-the-scenes look at the company or allow you to hear first-hand information from leaders within the company.

LinkedIn is another powerful site, especially when it comes to researching prospective employers. By searching for the company, you can find an extensive list of both current and former employees. This step may reveal a connection, such as a former colleague, that you didn’t know worked at the company. LinkedIn profiles also can provide you with more data about each person that works there.

Employer Review Sites

Don’t underestimate the value of employer review sites, such as Glassdoor. Yes, some of these reviews may have been written by disgruntled employees, but if you see a pattern with the same issues, there may be a problem within the company. You also can get a sense of the company’s strengths and weaknesses by reading through some of these reviews, as well as a closer look at the company’ culture.

In the worst-case scenario, these reviews can help you determine that the company is not right for you before wasting time completing the application process. More likely, these review sites can help you gather more facts about the company to know how to customize your resume and what questions to ask during the interview process.

In this day and age, you can’t afford to not research a company before applying and again right before your interview. Taking just an hour or two to find vital facts about the company, can make the difference between landing the job or not. Learn more about how to use this research to craft the ideal resume and cover letter with GoResumes today.